A Systems Approach to Health
In the current ecosystem of wearable technology, users are often forced to choose between hardware features and data continuity. SWEL is designed to break this […]
Articles
Spotting Stress Before it Becomes a Problem
The human heart is one of the most complex systems in nature, and it rarely beats like a simple metronome. Even when you are perfectly […]
Why All Your Wearables Need a Universal Language
One of the biggest hurdles in health technology today is data fragmentation. When we talk about wearables, we aren’t just talking about smartwatches. We are […]
Why Heart Rate Alone Is a Lie
Most fitness apps treat heart rate like it’s the only thing that matters. They tell you that if your heart is beating at 160 beats […]
Grant Access to Your Digital Accounts After You Die
Life is unpredictable, and you can’t be certain of what fate has planned for you. Uncertainty is the prime reason to be prepare our affairs […]
Solutions Development
Need assistance with an application build or buy decision? If you’re buying software, contact Immersive Authority for RFP Development and Vendor Evaluation assistance. We have […]
Designing fun experiences: Learnings from Game Design
Experiential marketing is a way for organisations to enable consumers to experience a brand in a fun, tangible and offline manner. But what is fun? […]
Architecting for Digital Businesses
Technology is advancing at a rapid pace and can be confusing to a business leader who has to keep up with buzzwords and terminology like […]
Sharing among various P2P Services in the Digital Economy
The term “sharing economy” gets thrown around quite often and I was trying to make sense of the definition, and the types of service providers […]
Blockchain in Retail
Blockchain technology provides the opportunity to unlock value in multiple industries, and the retail industry is no exception. Across the value chain from producers and […]
Blockchain & esports – Emerging Industries. Rising Opportunities
Many people may wonder what blockchain has to do with esports. Moreso, many are still wondering what is esports? I’ll try to break it down in […]
From Enterprise to Startup: Bridging Best of Breed Excellence
As a consultant offering technology advisory to both the enterprise and startup sector, I’m surprised by the amount of requests I receive for end-to-end bespoke […]
Blockchain and Gaming: MMORPG’s
I am sold on the idea of blockchain technologies be employed to operate as a decentralised database to record data, where multiple people with incentives […]
AdTech versus MarTech – evolving with a changing demographic and environment
It seems like I’m not the only person questioning the difference between AdTech and MarTech (or MarketingTech), as I’ve found dozens of resources discussing the […]
Immersive Display Tech
Immersive Authority’s large venue immersive solutions allow multiple people to view 360 content without the need for a VR headset. After more than 2 years […]
Experiential Advergames
Immersive Authority will design and develop high quality PC Advergames for your experiential marketing and events campaigns. These are custom developed single-or multi-player interactive video […]
Digital Business Consulting
The focus of digital strategy in many businesses is too narrow, where they are only looking at opportunities to digitise their distribution channels and marketing. […]
A Guide to IoT and the opportunities it presents to succeed in the 4th Industrial Revolution
The Internet of Things (IoT) refers networked or internet connected devices which have embedded electronics such as sensors or actuators that can exchange data, be […]
Gamescom 2017 – Observations
I visited Gamescom, the largest game expo in Europe. I’m no gamer so playing games doesn’t interest me. I just hack mockups in Unity to […]
Tech Open Air 2017 – Impressions
The Tech Open Air Festival was WiCKeD (that’s awesome)! I attended the conference and exhibition, met some cool companies, attended interesting sessions & have been […]
Digitization and Culture
Is “Digital Culture” a good thing, or does Digitization rob us of our Culture? I’ve got mixed thoughts. In our modern Digital Culture, we are […]
Digital Transformation & 360/VR/AR spotlight at Digility 2017
I attended the last few hours of Digility 2017, a VR/AR conference and expo in Cologne. A variety of exhibitors from local and international companies […]
Digitizing the Cemetery
Are there any valuable opportunities in utilising technology to improve the conditions of the cemetery? In my community graves are generally re-used and we can […]
Surviving a Digitized Future
In a connected, automated future anything that can’t be digitized may become even more valuable. Human traits like imagination, ethics, emotion, humor, curiosity, creativity and […]
Digitizing Retail Loyalty Programs & Stores with RFID tags
Loyalty cards embedded with RFID tags have been around since at least 2004 and I am surprised that solutions built around this technology haven’t gained wider adoption. […]
A layman’s attempt to make sense of cryptocurrencies
I understand that there a 4 factors of economic production in the capitalist system (land, labor, capital and entrepreneurship). If I am a diamond miner, […]
Progress and Opportunities Digitizing the Travel & Hospitality Industry
Connected Smart Devices offer the opportunity to transform the travel and hospitality industry with benefits to both businesses and customers. Some experiences have the potential […]
Big Data and Artificial Intelligence for Digital Business
Data itself and the amount of it has no value, but what businesses do with it that matters. Artificial Intelligence (machine/deep learning) which is also […]
Digital Business Transformation requires Digitization of the Business Strategy and Operating Model
We’re now living in a digital age where the way we react to technology and interact with it is increasing at an accelerated speed. Some […]
The lighter (hilarious) side of VR
Since VR consumer solutions are fairly new, there’s bound to be some funny reactions when people are introduced to these new situations. Thanks to video […]
Virtual Reality and Robotics
While a lot of the West’s focus on VR has been on software development, better head mounted displays and controllers; much more has been happening […]
Microsoft Hololens – a step towards a future with holograms
There’s a cool TED talk that showcases what it’s like to see through the Microsoft Hololens, and what the future hold for us. Alex Kipman […]
Creativity – A top skill now required for the Digital Age
According to the Future of Jobs report published by the World Economic Forum, we’re entering what they are terming as the Fourth Industrial Revolution (4IR), […]
8 VR/AR trends for 2017
While 2016 did not exactly become the year that Virtual Reality became mainstream (as so many had predicted in 2015), huge progress has been made […]
Milestones leading to winning the 2nd prize in the Innovation Hub’s GAP ICT 2016 competition
Immersive Authority entered The Innovation Hub Management Company’s (TIHMC) GAP ICT 2016 competition which opened on 11 April 2016. With 3 prototypes already completed, Immersive Authority submitted […]
Hologram Illusions using the Peppers Ghost technique
If you’ve been to the Haunted Mansion at Disney World, to a high-tech music concert or watched some of the cool projection-based World’s Got Talent […]
Mixed Reality versus Virtual and Augmented Reality
Unless you’ve been studying immersive technologies very closely, you may not have seen the rising use of the term Mixed Reality. Everyone probably has a […]
The VR Popcorn Dilemma
Virtual Reality is awesome and it’s going to change the way we interact with various media solutions. However there are a few cons and hazards […]
A reminder that you can unplug from VR at any time
Virtual Reality is defined as “an artificial environment which is experienced through sensory stimuli (as sights and sounds) provided by a computer and in which […]
Virtual Reality is very dangerous!
As content creators are slowly experimenting with Virtual Reality we’re beginning to see some great use cases. Virtual Reality headsets can be used by wearers who […]
Virtual Reality for the benefit of customers in Financial Services
Many role-players are experimenting with virtual reality technologies, particularly in the fields of brand & marketing which target customers in mass. When I consider Virtual Reality I’m not […]
The VR Divide
As VR is slowly gaining more mainstream adoption (even though it is really early days) we need to consider the social consequences. VR has the […]
WebVR: Virtual Reality on the Web
Basic virtual reality browser based solutions have existed since the 90’s (e.g.browsers which supported VRML, the Virtual Reality Modelling Language that allowed you to create […]
Top 360 Degree Cameras available for Virtual Reality
Virtual Reality is the latest technology which is betting to change our lives as the quality improves and prices become more affordable. Here’s some of the […]
DIY Holograms
Interested in making your own Star Wars style holograms similar to the hologram R2D2 projects in Episode 4: A New Hope? There’s 2 methods. Smartphone Hack […]
Top Virtual Reality Games to look out for
Virtual Reality is the next big thing in gaming. As soon as Oculus Rift launched its Kickstarter campaign, every gamer was anxious to get his/her […]
#Idea: Office Productivity with VR Gaming
For those struggling with a work/life balance between spending hours at the office doing menial admin tasks or chilling at home playing console games perhaps […]
Virtual and Augmented Reality Marketing trends
Today’s tech media giants like Microsoft, Samsung, HTC, Google (by backing Magic Leap), Facebook (with Oculus), and others are creating their own custom VR and […]
Augmented Reality Commercial Opportunities with Current Tech
I’ve been wondering what commercial opportunities currently exist for an Immersive Technology consultancy that advises companies on the potential of augmented reality solutions and helps […]
Virtual Reality Headsets available or under development in 2015
Virtual Reality is the latest buzz in the tech industry. It takes you in to a whole new virtual world to interact with your friends, […]
Augmented Reality Headsets available or under development in 2015
Augmented Reality blends the real life environment with virtual objects from the digital world. It is becoming increasingly popular amongst tech companies as well as new […]
#Idea VR Headset Location Tracking with BlueTooth Technology
I was considering getting myself a set of (x)Beacons (e.g. iBeacon, AltBeacon) or those lost item Bluetooth trackers (like Tile, or another solution which has an API […]
What is Immersive Technology?
Immersive technology refers to all forms of perceptual (input to the user) and interactive (output from the user) hardware technologies that blur the line between the physical […]
Immersive Technology Role-Players, Services Offered & Target Market
In my attempt to understand what commercial services are enabled by various Immersive Technologies, and which role-player generally offers it I created the matrix attached […]
2015 Gartner Hype Cycle for Emerging Tech: VR & AR
A press release on Gartner’s 2015 Hype Cycle for Emerging Tech published on 18 August 2015 recently caught my attention. The technology research & advisory firm has […]
App Development Guide for VR and AR
In order to create a VR or AR application you should: Decide which VR or AR device you’re aiming targeting your app on, e.g: On a […]
Augmented Driving
Augmented reality immerses virtual objects or information into the real world. I expect augmented driving solutions to reduce the dangers of driving by enhancing the […]
#Idea: Immersive Social Media
What’s the next social media platform that blends perceptual and interactive technologies together, and in what form will the applications present themselves? Some ideas I have […]
#Idea: VR Viewing Decks of famous landmarks
The viewing decks of many major international landmarks just have window panes for you to look out from. Disappointingly those windows can be a little […]
#Idea: Star Wars Darth Vader Headset
This idea needs no explanation. It’s only a matter of time before a Darth Vader VR or AR headset is going to hit the market […]