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Life is unpredictable, and you can’t be certain of what fate has planned for you. Uncertainty is the prime reason to be prepare our affairs […]
Life is unpredictable, and you can’t be certain of what fate has planned for you. Uncertainty is the prime reason to be prepare our affairs […]
Experiential marketing is a way for organisations to enable consumers to experience a brand in a fun, tangible and offline manner. But what is fun? […]
Technology is advancing at a rapid pace and can be confusing to a business leader who has to keep up with buzzwords and terminology like […]
The term “sharing economy” gets thrown around quite often and I was trying to make sense of the definition, and the types of service providers […]
Blockchain technology provides the opportunity to unlock value in multiple industries, and the retail industry is no exception. Across the value chain from producers and […]
Many people may wonder what blockchain has to do with esports. Moreso, many are still wondering what is esports? I’ll try to break it down in […]
As a consultant offering technology advisory to both the enterprise and startup sector, I’m surprised by the amount of requests I receive for end-to-end bespoke […]
I am sold on the idea of blockchain technologies be employed to operate as a decentralised database to record data, where multiple people with incentives […]
It seems like I’m not the only person questioning the difference between AdTech and MarTech (or MarketingTech), as I’ve found dozens of resources discussing the […]
The Internet of Things (IoT) refers networked or internet connected devices which have embedded electronics such as sensors or actuators that can exchange data, be […]
I visited Gamescom, the largest game expo in Europe. I’m no gamer so playing games doesn’t interest me. I just hack mockups in Unity to […]
The Tech Open Air Festival was WiCKeD (that’s awesome)! I attended the conference and exhibition, met some cool companies, attended interesting sessions & have been […]
Data itself and the amount of it has no value, but what businesses do with it that matters. Artificial Intelligence (machine/deep learning) which is also […]
We’re now living in a digital age where the way we react to technology and interact with it is increasing at an accelerated speed. Some […]
Since VR consumer solutions are fairly new, there’s bound to be some funny reactions when people are introduced to these new situations. Thanks to video […]
While a lot of the West’s focus on VR has been on software development, better head mounted displays and controllers; much more has been happening […]
There’s a cool TED talk that showcases what it’s like to see through the Microsoft Hololens, and what the future hold for us. Alex Kipman […]
According to the Future of Jobs report published by the World Economic Forum, we’re entering what they are terming as the Fourth Industrial Revolution (4IR), […]
While 2016 did not exactly become the year that Virtual Reality became mainstream (as so many had predicted in 2015), huge progress has been made […]
Immersive Authority entered The Innovation Hub Management Company’s (TIHMC) GAP ICT 2016 competition which opened on 11 April 2016. With 3 prototypes already completed, Immersive Authority submitted […]
If you’ve been to the Haunted Mansion at Disney World, to a high-tech music concert or watched some of the cool projection-based World’s Got Talent […]
Unless you’ve been studying immersive technologies very closely, you may not have seen the rising use of the term Mixed Reality. Everyone probably has a […]
Virtual Reality is awesome and it’s going to change the way we interact with various media solutions. However there are a few cons and hazards […]
Virtual Reality is defined as “an artificial environment which is experienced through sensory stimuli (as sights and sounds) provided by a computer and in which […]
As content creators are slowly experimenting with Virtual Reality we’re beginning to see some great use cases. Virtual Reality headsets can be used by wearers who […]
Many role-players are experimenting with virtual reality technologies, particularly in the fields of brand & marketing which target customers in mass. When I consider Virtual Reality I’m not […]
As VR is slowly gaining more mainstream adoption (even though it is really early days) we need to consider the social consequences. VR has the […]
Immersive technology refers to all forms of perceptual (input to the user) and interactive (output from the user) hardware technologies that blur the line between the physical […]
In my attempt to understand what commercial services are enabled by various Immersive Technologies, and which role-player generally offers it I created the matrix attached […]
A press release on Gartner’s 2015 Hype Cycle for Emerging Tech published on 18 August 2015 recently caught my attention. The technology research & advisory firm has […]
In order to create a VR or AR application you should: Decide which VR or AR device you’re aiming targeting your app on, e.g: On a […]
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