
Designing fun experiences: Learnings from Game Design
Experiential marketing is a way for organisations to enable consumers to experience a brand in a fun, tangible and offline manner. But what is fun? […]
Experiential marketing is a way for organisations to enable consumers to experience a brand in a fun, tangible and offline manner. But what is fun? […]
I am sold on the idea of blockchain technologies be employed to operate as a decentralised database to record data, where multiple people with incentives […]
There’s a cool TED talk that showcases what it’s like to see through the Microsoft Hololens, and what the future hold for us. Alex Kipman […]
Many role-players are experimenting with virtual reality technologies, particularly in the fields of brand & marketing which target customers in mass. When I consider Virtual Reality I’m not […]
Basic virtual reality browser based solutions have existed since the 90’s (e.g.browsers which supported VRML, the Virtual Reality Modelling Language that allowed you to create […]
Virtual Reality is the next big thing in gaming. As soon as Oculus Rift launched its Kickstarter campaign, every gamer was anxious to get his/her […]
For those struggling with a work/life balance between spending hours at the office doing menial admin tasks or chilling at home playing console games perhaps […]
Today’s tech media giants like Microsoft, Samsung, HTC, Google (by backing Magic Leap), Facebook (with Oculus), and others are creating their own custom VR and […]
I’ve been wondering what commercial opportunities currently exist for an Immersive Technology consultancy that advises companies on the potential of augmented reality solutions and helps […]
I was considering getting myself a set of (x)Beacons (e.g. iBeacon, AltBeacon) or those lost item Bluetooth trackers (like Tile, or another solution which has an API […]
Augmented reality immerses virtual objects or information into the real world. I expect augmented driving solutions to reduce the dangers of driving by enhancing the […]
What’s the next social media platform that blends perceptual and interactive technologies together, and in what form will the applications present themselves? Some ideas I have […]
The viewing decks of many major international landmarks just have window panes for you to look out from. Disappointingly those windows can be a little […]
This idea needs no explanation. It’s only a matter of time before a Darth Vader VR or AR headset is going to hit the market […]
Ever since the dawn of mankind humans have dreamt of flying. I’m not talking about aeroplanes, jets or helicopters. Skydiving and bodygliding suits come close, […]
One use of Virtual Reality headsets could be to provide news coverage filmed with multiple cameras that provide a 360-degree view of the film location. The […]
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