Designing fun experiences: Learnings from Game Design
Experiential marketing is a way for organisations to enable consumers to experience a brand in a fun, tangible and offline manner. But what is fun? […]
Applications
Blockchain and Gaming: MMORPG’s
I am sold on the idea of blockchain technologies be employed to operate as a decentralised database to record data, where multiple people with incentives […]
Microsoft Hololens – a step towards a future with holograms
There’s a cool TED talk that showcases what it’s like to see through the Microsoft Hololens, and what the future hold for us. Alex Kipman […]
Virtual Reality for the benefit of customers in Financial Services
Many role-players are experimenting with virtual reality technologies, particularly in the fields of brand & marketing which target customers in mass. When I consider Virtual Reality I’m not […]
WebVR: Virtual Reality on the Web
Basic virtual reality browser based solutions have existed since the 90’s (e.g.browsers which supported VRML, the Virtual Reality Modelling Language that allowed you to create […]
Top Virtual Reality Games to look out for
Virtual Reality is the next big thing in gaming. As soon as Oculus Rift launched its Kickstarter campaign, every gamer was anxious to get his/her […]
#Idea: Office Productivity with VR Gaming
For those struggling with a work/life balance between spending hours at the office doing menial admin tasks or chilling at home playing console games perhaps […]
Virtual and Augmented Reality Marketing trends
Today’s tech media giants like Microsoft, Samsung, HTC, Google (by backing Magic Leap), Facebook (with Oculus), and others are creating their own custom VR and […]
Augmented Reality Commercial Opportunities with Current Tech
I’ve been wondering what commercial opportunities currently exist for an Immersive Technology consultancy that advises companies on the potential of augmented reality solutions and helps […]
#Idea VR Headset Location Tracking with BlueTooth Technology
I was considering getting myself a set of (x)Beacons (e.g. iBeacon, AltBeacon) or those lost item Bluetooth trackers (like Tile, or another solution which has an API […]
Augmented Driving
Augmented reality immerses virtual objects or information into the real world. I expect augmented driving solutions to reduce the dangers of driving by enhancing the […]
#Idea: Immersive Social Media
What’s the next social media platform that blends perceptual and interactive technologies together, and in what form will the applications present themselves? Some ideas I have […]
#Idea: VR Viewing Decks of famous landmarks
The viewing decks of many major international landmarks just have window panes for you to look out from. Disappointingly those windows can be a little […]
#Idea: Star Wars Darth Vader Headset
This idea needs no explanation. It’s only a matter of time before a Darth Vader VR or AR headset is going to hit the market […]
#Idea: VR headset connected to a camera mounted drone
Ever since the dawn of mankind humans have dreamt of flying. I’m not talking about aeroplanes, jets or helicopters. Skydiving and bodygliding suits come close, […]
#Idea: 360 Degree VR News
One use of Virtual Reality headsets could be to provide news coverage filmed with multiple cameras that provide a 360-degree view of the film location. The […]